Developing as one of the key holiday destinations in the country; Pemba is home to a good number of beaches, restaurants and hotels. It is also popular for sporting and recreation including; surfing, fishing, swimming and diving.

A popular place to visit here is the local market at the city centre where you can purchase a variety of local art and craft items.

The city is home to one of the largest natural bays in the world. Pemba is the northern most city of Mozambique and is situated along its coastline off the Mozambican Channel. The city is the administrative Capital of the Cabo Delgado Province.